Adam Friedman, founder and CEO started Advanced Athletics in 2001.  He started AA because of his passion and talent in being able to improve the quality of life through for his clients. He sees how including the component of strength and conditioning, and proper nutrition into our lives benefits our muscles, bones, and nervous system. It also helps us manage our stress, and therefore our mental health. Adam emphasizes a holistic approach, which focuses on performance and prevention. Adam’s program of Prevention and Performance can be tailored to whatever your aim in life is now and in the future.

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Words of Praise

“Adam’s knowledge and no-nonsense approach was just what I needed to go from 26% body fat and 170 lbs to 175 and 9% bf – the best shape on my life. Adam made it interesting and challenging and although professional athletes seem to be his niche clientele, he made me (an middle aged father of 3, real estate agent, weekend warrior surfer, hack golfer feel comfortable and confident in the gym.  My quality of life has increased all as a result of Adam’s coaching and I highly recommend him.”

— John H., Malibu

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