Blog


Hot New Product: Gluten-Free Blood Sugar Stabilization Protein Bar

By Adam

28th March

For years I had been really bothered that my clients would train so hard, and then go put crappy nutritional products in their bodies that were being marketed as beneficial. My hope that someday a company would come out with a quality product eventually faded away.

That’s when I decided to do it myself, and made a super-premium protein bar that was unlike the others out there that contain hormone laden and low quality protein sources, high sugar, soy, gluten, and artificial sweeteners. Instead, it’s what a bar should have been all along…real food.


Healthy Meatballs

By Adam

2nd March

3lbs of lean ground beef, turkey or turkey breast or ground pork
1 whole onion chopped
1 tsp of minced garlic
1 tbsp of oregano
1 tbsp of basil
3 egg whites
2 25oz jars of Trader Joe’s organic marina sauce (it has a low sugar content)
1 cup oatmeal (optional)
Olive oil


BBQ Crockpot Chicken Breast

By Adam

2nd March

3 lbs chicken breast or you could use Tri Tip Roast, London broil or other lean red meat, or pork tenderloin

2 cups sugar free or low … Read More »


Hex Bar Deadlifts

By Adam

2nd March

Adam Friedman, CSCS, CN, founder of Advanced Athletics, Inc. performs deadlifts using a hex bar (a.k.a. “Trap Bar”) in Venice, CA.



Hamstring Negatives

By Adam

2nd March

Adam Friedman, Founder of Advanced Athletics, demonstrates hamstring negatives, which is an excellent exercise to develop eccentric strength. In addition, it also greatly challenges the core.



Introducing the “Advanced Athletics Protein Bar” — Become an Affiliate to the Newest Addition to the Venice Nutrition Menu Selection.

By Adam

4th February

I’m proud to introduce the Advanced Athletics Protein Bar as the first product of my sports nutrition line. As a strong believer and practitioner of blood sugar stabilization, and high quality food, my goal was to make the absolute best meal replacement/snack centering on that foundation.


Get Motivated!

By Adam

8th August

The key to achieving your fitness goals is to maintain consistent nutrition and training habits. But it’s easy to let your routine slip, fall into a “slump”, or lose motivation. … Read More »



Ask a Nutritionist: How Do I Eat at Restaurants & Not Get Fat?

By Adam

4th August

Ahmer asks: “How do I eat out at restaurants correctly?”

This is one of the most common questions that people have when they find out I’m a nutritionist. Check out this … Read More »



Ask a Personal Trainer: How To Burn Belly Fat

By Adam

28th July

Sanju asks, “How do I get rid of belly fat?”

If I had a dime for every time someone asked me this, I’d be the richest personal trainer in Venice. And … Read More »


Bust Through Plateaus With Circuit Training – Part 2

By Adam

21st July

Want to know how to quickly break through fitness plateaus and see major progress from your workouts? Check out Part 1 of our Circuit Training series, then use the information … Read More »



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