WHY THE GET LEAN CHALLENGE WORKOUT IS SO EFFECTIVE
Do you want to build muscle and gain power endurance? Burn body fat and get lean?
The explosive combination of plyometric and strength exercises challenges your core to stabilize in athletic positions while loading your fast twitch muscle fibers to generate power and strength repeatedly. It can mimic the repeated effort that would be applied throughout a game situation. You build stamina with your strength and power.

WHY THE GET LEAN CHALLENGE WORKOUT IS SO EFFECTIVE
Do you want to build muscle and gain power endurance? Burn body fat and get lean?
The explosive combination of plyometric and strength exercises challenges your core to stabilize in athletic positions while loading your fast twitch muscle fibers to generate power and strength repeatedly. It can mimic the repeated effort that would be applied throughout a game situation. You build stamina with your strength and power.

Utilizing this particular circuit style of training is one of
the most effective and efficient tools to:
Utilizing this particular circuit style of training is one of the most effective and efficient tools to:
Build Power Endurance
Build Muscle &
Burn Fat
 Condition athletic functional patterns for sport
Be easy on
your joints
NBA STRATEGIC SKILLS COACH
DREW HANLEN'S RESULTS
  • Lost 20 lbs to get back to his playing weight when he was in college
  • Attained six-pack abs
  •  Learned and improved his ability to perform with proper exercise technique
  •  Improved his posture
  •  Enhanced his breathing mechanics for improved recovery
  •  Gained strength in his upper and lower body (especially)
  •  Improved his power endurance
  •  Increased his ability quickly explode from the ground.  
  •  Learned how to eat properly for performance and fat loss
  •  Improved his flexibility and mobility in his ankles, hips, and shoulders
NBA STRATEGIC SKILLS COACH
DREW HANLEN'S RESULTS
  • Lost 20 lbs to get back to his playing weight when he was in college
  • Attained six-pack abs
  •  Learned and improved his ability to perform with proper exercise technique
  •  Improved his posture
  •  Enhanced his breathing mechanics for improved recovery
  •  Gained strength in his upper and lower body (especially)
  •  Improved his power endurance
  •  Increased his ability quickly explode from the ground.  
  •  Learned how to eat properly for performance and fat loss
  •  Improved his flexibility and mobility in his ankles, hips, and shoulders
NBA STRATEGIC SKILLS COACH
DREW HANLEN'S RESULTS
  • Lost 20 lbs to get back to his playing weight when he was in college
  • Attained six-pack abs
  •  Learned and improved his ability to perform with proper exercise technique
  •  Improved his posture
  •  Enhanced his breathing mechanics for improved recovery
  •  Gained strength in his upper and lower body (especially)
  •  Improved his power endurance
  •  Increased his ability quickly explode from the ground.  
  •  Learned how to eat properly for performance and fat loss
  •  Improved his flexibility and mobility in his ankles, hips, and shoulders
NBA STRATEGIC SKILLS COACH
DREW HANLEN'S RESULTS
  • Lost 20 lbs to get back to his playing weight when he was in college
  • Attained six-pack abs
  •  Learned and improved his ability to perform with proper exercise technique
  •  Improved his posture
  •  Enhanced his breathing mechanics for improved recovery
  •  Gained strength in his upper and lower body (especially)
  •  Improved his power endurance
  •  Increased his ability quickly explode from the ground.  
  •  Learned how to eat properly for performance and fat loss
  •  Improved his flexibility and mobility in his ankles, hips, and shoulders
What people are saying
Testimonials
“Adam’s knowledge and no-nonsense approach was just what I needed to go from 26% body fat and 170 lbs to 175 and 9% bf – the best shape on my life. Adam made it interesting and challenging and although professional athletes seem to be his niche clientele, he made me (an middle aged father of 3, real estate agent, weekend warrior surfer, hack golfer feel comfortable and confident in the gym. My quality of life has increased all as a result of Adam’s coaching and I highly recommend him.”
— John H., Malibu
“Kicked my ass!!! (which is exactly what I wanted.) I saw Adam on Fit.tv when he was training professional athletes and therefore I believed he would be a trainer with the experience and expertise I wanted. (I'm a working woman who wants to stay in shape, do what I can to be healthy, and feel as though I've utilized my time as efficiency as possible.) ”
— Jennifer G.
“Not your typical trainer/actor/waiter....these professionals have over 20+ years of experience in the fitness industry. Their clientele boasts professional athletes, executives, and celebrities.”
— Prettypinkponies - Yelp Review
“I had several training sessions with Adam from Advanced Athletics. I am a middle aged runner interested in maximizing my performance at the marathon distance. I came to him looking for a strength training routine that would complement my running. Prior to the training, Adam was very thorough in checking my body and identifying specific weaknesses and imbalances. He had me work on core activation and I was very impressed by his ability to show me the correct way to do specific core exercises. I had done some of these exercises by myself in the past, but he was able to pinpoint errors in the way I was doing these exercises, and I learned a lot from him. He also showed me additional exercises that I was completely unaware of, which would increase my running efficiency. Adam works with a lot of high profile athletes, but he was able to get down to my level of performance, he was very personable and down to earth. I recommend him very highly.”
— Guillaume C. - Yelp Review
“I was lucky enough to work with Adam from October 2011 to September 2012. WOW! His company blew me away. Adam is professional, kind, patient, full of integrity & above all knows what he is doing. I have met a lot of trainers and its safe to say that Adam is by far the best. His knowledge and understanding of health & fitness blew me away. Thanks to Adam I learned tools to take control & make permeant and positive changes in all areas of my life I highly recommend Adam & Advanced Athletics & feel very lucky to had had the chance to learn from his expertise.”
— Eva M. - Yelp Review
“I was lucky enough to work with Adam from October 2011 to September 2012. WOW! His company blew me away. Adam is professional, kind, patient, full of integrity & above all knows what he is doing. I have met a lot of trainers and its safe to say that Adam is by far the best. His knowledge and understanding of health & fitness blew me away. Thanks to Adam I learned tools to take control & make permeant and positive changes in all areas of my life I highly recommend Adam & Advanced Athletics & feel very lucky to had had the chance to learn from his expertise.”
— Bellymoon D. - Yelp Review
“Thank You Adam for all the years of dedication in the weight room and on the track at 6AM! I couldn't have done it without U! ”
— Lisa Leslie - via Twitter
“I trained with Adam for roughly 3 years up until my move back to the Bay area. I have had trainers before and consider myself in top shape. Adam is not a typical trainer, he has a 360 approach to fitness from body to soul. His balance of Core exercise, Cardio, weight training along with strategic body work allowed me to tap into the best that I can be. In addition, his methods are very much skills which you learn with him and that you can take with you. Adam believes in accountability and he very much practices that philosophy as he allows you to take charge of your transformation. Adam, is genuine in his approach and cares about the well being of his clients. Over the years he became much more than a coach and I consider him an incredible friend. He certainly stands out as one of a kind and is well above and beyond what is out there. I highly recommend him, he certainly altered my path. Incredible!”
— Erik J. - Yelp Review
“what can i say about adam? well, working with adam has been life-changing for me. and I mean that in a good way. so many trainers bore their clients to death with rote workout routines that never change, or work them to death just to see them sweat. -you've seen them at the gym, phoning it in. well, Adam's not like that at all. Adam's finds a way to subtly challenge you, every part of you -and the challenge is both mental and physical. every part of your body gets engaged. in particular adam always finds a way to pinpoint your weak spots, getting you in-tune with yourself, and before you know it, your "weak spot" becomes a strength and you're doing stuff you never thought possible. (like me doing push-ups) Adam brings a total approach to his fitness sessions -nutrition, goal setting, flexibility, core-training, cardio, mental focus, sports-specific workouts -Adam always has the best approach, and the most unique techniques that make working out with him quite the challenge, and a most rewarding experience. Plus, adam's an all-around great guy. i've been working with him for a few years now (has it gone by that fast??) and our sessions are always the highlight of my day. He's a real pro.”
— Jeffrey S. - Yelp Review
Testimonials
“Adam’s knowledge and no-nonsense approach was just what I needed to go from 26% body fat and 170 lbs to 175 and 9% bf – the best shape on my life. Adam made it interesting and challenging and although professional athletes seem to be his niche clientele, he made me (an middle aged father of 3, real estate agent, weekend warrior surfer, hack golfer feel comfortable and confident in the gym. My quality of life has increased all as a result of Adam’s coaching and I highly recommend him.”
— John H., Malibu
“I was lucky enough to work with Adam from October 2011 to September 2012. WOW! His company blew me away. Adam is professional, kind, patient, full of integrity & above all knows what he is doing. I have met a lot of trainers and its safe to say that Adam is by far the best. His knowledge and understanding of health & fitness blew me away. Thanks to Adam I learned tools to take control & make permeant and positive changes in all areas of my life I highly recommend Adam & Advanced Athletics & feel very lucky to had had the chance to learn from his expertise.”
— Eva M. - Yelp Review
“Kicked my ass!!! (which is exactly what I wanted.) I saw Adam on Fit.tv when he was training professional athletes and therefore I believed he would be a trainer with the experience and expertise I wanted. (I'm a working woman who wants to stay in shape, do what I can to be healthy, and feel as though I've utilized my time as efficiency as possible.) ”
— Jennifer G.
“My training with Adam changed my relationship to my body in such a profound way. I am stronger, more flexible, leaner and much more present in it. Adam challenged me to build a strong stable foundation, working with me in a specific and intelligent way. Now, I feel confident I can take on any new sport and keep working my edges and developing new flexibility and strength without injury!! Thank you Adam! You're the best!!!”
— Bellymoon D. - Yelp Review
“Not your typical trainer/ actor/ waiter....these professionals have over 20+ years of experience in the fitness industry. Their clientele boasts professional athletes, executives, and celebrities.”
— Prettypinkponies - Yelp Review
“I had several training sessions with Adam from Advanced Athletics. I am a middle aged runner interested in maximizing my performance at the marathon distance. I came to him looking for a strength training routine that would complement my running. Prior to the training, Adam was very thorough in checking my body and identifying specific weaknesses and imbalances. He had me work on core activation and I was very impressed by his ability to show me the correct way to do specific core exercises. I had done some of these exercises by myself in the past, but he was able to pinpoint errors in the way I was doing these exercises, and I learned a lot from him. He also showed me additional exercises that I was completely unaware of, which would increase my running efficiency. Adam works with a lot of high profile athletes, but he was able to get down to my level of performance, he was very personable and down to earth. I recommend him very highly.”
— Guillaume C. - Yelp Review
“Thank You Adam for all the years of dedication in the weight room and on the track at 6AM! I couldn't have done it without U! ”
— Lisa Leslie - via Twitter
“I trained with Adam for roughly 3 years up until my move back to the Bay area. I have had trainers before and consider myself in top shape. Adam is not a typical trainer, he has a 360 approach to fitness from body to soul. His balance of Core exercise, Cardio, weight training along with strategic body work allowed me to tap into the best that I can be. In addition, his methods are very much skills which you learn with him and that you can take with you. Adam believes in accountability and he very much practices that philosophy as he allows you to take charge of your transformation. Adam, is genuine in his approach and cares about the well being of his clients. Over the years he became much more than a coach and I consider him an incredible friend. He certainly stands out as one of a kind and is well above and beyond what is out there. I highly recommend him, he certainly altered my path. Incredible!”
— Erik J. - Yelp Review
“what can i say about adam? well, working with adam has been life-changing for me. and I mean that in a good way. so many trainers bore their clients to death with rote workout routines that never change, or work them to death just to see them sweat. -you've seen them at the gym, phoning it in. well, Adam's not like that at all. Adam's finds a way to subtly challenge you, every part of you -and the challenge is both mental and physical. every part of your body gets engaged. in particular adam always finds a way to pinpoint your weak spots, getting you in-tune with yourself, and before you know it, your "weak spot" becomes a strength and you're doing stuff you never thought possible. (like me doing push-ups) Adam brings a total approach to his fitness sessions -nutrition, goal setting, flexibility, core-training, cardio, mental focus, sports-specific workouts -Adam always has the best approach, and the most unique techniques that make working out with him quite the challenge, and a most rewarding experience. Plus, adam's an all-around great guy. i've been working with him for a few years now (has it gone by that fast??) and our sessions are always the highlight of my day. He's a real pro.”
— Jeffrey S. - Yelp Review
BECOME AN ATHLETE FOR LIFE TODAY
BECOME AN ATHLETE FOR LIFE TODAY
WHATS INCLUDED:
Workouts with on-demand video instruction for:
  • 10-minute Dynamic Warm-ups
  •  5-minute Plyometric Circuits
  •  35-minute Progressive Power & Strength Circuits
  •  5-minute Metabolic Conditioning Circuits
In addition, you’ll also receive a guided:
  •  Self-Myofascial Release Routine
  •  Weekly Cardiovascular Program with a fat burning emphasis 
  •  And a Post-Workout Cool-Down Stretch Routine to help you better regenerate and aid in your recovery so that your readiness is peaked for the next session
AS A BONUS:
  •  You’ll receive, for free, the Advanced Athletics Sports Nutrition e-book that includes a sample meal plan with easy recipes that you can follow. This book will teach you how to use food and supplementation to support your training and athletics.
mEET THE CREATOR OF
ATHLETE FOR LIFE(tm)
Adam Friedman is a certified strength and conditioning coach and the founder of Los Angeles-based Advanced Athletics. Sought after by professional and recreational athletes alike, Adam is known for his “foundation first” philosophy. His system of Intelligent Progression starts where each client is at, no matter their current fitness level or level of competition, developing a solid foundation from which to build strength and conditioning, to achieve better performance, improved health and longevity.

Since starting out in 1995, Friedman has improved the lives of hundreds of clients by incorporating strength and conditioning into their fitness routines, benefiting their muscles, bones, nervous system and mental and overall health. Professional volleyball player Gabrielle Reece; WNBA all-star Lisa Leslie; Clark Haggans of the Arizona Cardinals; Arnold Harrison of the Pittsburgh Steelers; Darren Collison of the Indiana Pacers; Austin Croshere of the Golden State Warriors; Kerry Kittles of the New Jersey Nets; Aaron Williams of the Los Angeles Clippers; and Stephani Victor, member of the U.S. Paralympics Ski Team have all turned to Adam for his knowledge, expertise and the effectiveness of his approach.
THE CREATOR OF ATHLETE FOR LIFE(tm)
Adam Friedman is a certified strength and conditioning coach and the founder of Los Angeles-based Advanced Athletics. Sought after by professional and recreational athletes alike, Adam is known for his “foundation first” philosophy. His system of Intelligent Progression starts where each client is at, no matter their current fitness level or level of competition, developing a solid foundation from which to build strength and conditioning, to achieve better performance, improved health and longevity.

Since starting out in 1995, Friedman has improved the lives of hundreds of clients by incorporating strength and conditioning into their fitness routines, benefiting their muscles, bones, nervous system and mental and overall health. Professional volleyball player Gabrielle Reece; WNBA all-star Lisa Leslie; Clark Haggans of the Arizona Cardinals; Arnold Harrison of the Pittsburgh Steelers; Darren Collison of the Indiana Pacers; Austin Croshere of the Golden State Warriors; Kerry Kittles of the New Jersey Nets; Aaron Williams of the Los Angeles Clippers; and Stephani Victor, member of the U.S. Paralympics Ski Team have all turned to Adam for his knowledge, expertise and the effectiveness of his approach.
This is your time...
Ready to Make Your Dream BODY a Reality?
Athlete For Life is an online training program for anyone who wants to improve their athletic performance.
Don't wait any longer. Reach your goals today.
Coyright 2018. Advanced Athletics, Inc.