At the end of October, I had the pleasure of speaking with podcast host Eric Malzone on The Fitness Blitz Podcast. We talked about my business, the ups and the downs, my fitness philosophy, the books I recommend, and more. It’s 20 minutes long. I hope you’ll listen: Adam Friedman talks about Prioritizing Relationships First in The Fitness … Read More
For years I had been really bothered that my clients would train so hard, and then go put crappy nutritional products in their bodies that were being marketed as beneficial. My hope that someday a company would come out with a quality product eventually faded away.
That’s when I decided to do it myself, and made a super-premium protein bar that was unlike the others out there that contain hormone laden and low quality protein sources, high sugar, soy, gluten, and artificial sweeteners. Instead, it’s what a bar should have been all along…real food.
I’m proud to introduce the Advanced Athletics Protein Bar as the first product of my sports nutrition line. As a strong believer and practitioner of blood sugar stabilization, and high quality food, my goal was to make the absolute best meal replacement/snack centering on that foundation.