About Us


Founded in 2001 by Adam Friedman, Advanced Athletics is a health and fitness brand dedicated to improving the inner-athlete in everyone. We offer super-premium products, performance training and nutrition guidance, as well as content that educates, motivates and inspires individuals, teams, families and communities.


Adam FriedmanAdam Friedman started Advanced Athletics because of his enthusiasm and passion for helping people to improve the quality of their life, his deep knowledge of the body’s systems, and his focus on promoting a holistic healthy lifestyle for his clients.

He sees how including the component of strength and conditioning, and proper nutrition into our lives benefits our muscles, bones, and nervous system. It also helps us manage our stress, and therefore our mental health.

Adam’s emphasis on applying a holistic approach to achieving optimal results is what’s led to the development of the Advanced Athletics Prevention and Performance Program.


While attending his first year at West Chester University of Pennsylvania, in the early 90’s, Adam began personal training at a local gym...and soon thereafter realized his true calling.

His experience ranged from teaching college accredited courses on physical conditioning, and managing health clubs.

After graduating in 1995 with a B.S in Kinesiology, Adam moved to Venice Beach, CA where he began to further research and develop an explosive combination of performance enhancement technologies.

Since 1996 Adam has used his belief system to successfully train & coach clients who include Olympic Gold Medalists in women’s basketball and Paralympics skiing, NBA, WNBA (a 3 time MVP), NFL, NHL, MLB, AVP, WTA, MLS, various boxing and fighting associations (Heavyweight World Champion), and A-list artists (Oscar, Golden Globe, and Grammy winners) in the entertainment industry.

Now, serving the Los Angeles area, and via the web as a sports performance and nutrition specialist, Adam is considered one of the top professional trainers internationally.

He trains a diverse set of individuals whether in entertainment, sports industry, or anyone looking for a truly tailored assessment from a qualified trainer who guarantees you will see results.


  • B.S. Kinesiology – West Chester University of Pennsylvania
  • Certified Strength and Conditioning Specialist – National Strength and Conditioning Association.
  • Certified Kettlebell Instructor – StrongFirst
  • Certified Nutrition Coach – International Board of Nutrition and Fitness Coaching
  • Certified Personal Trainer – American Council on Exercise
  • Certified Fitness Instructor – Mid Atlantic Club Management Association
  • Certified Massage Technician – California Healing Arts College
  • Certified Circulation Training Therapist – Hirschman C.T. Institute

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