Hey guys, I’m Adam Friedman. Growing up I was an awkwardly shy, short, and skinny mixed-raced kid from the burbs of Philadelphia. I was searching for my identity within the only narrow and disjointed world I knew.
I loved to lose myself in the make believe world of superheroes. I wanted to be as cool and indestructible as Superman, Batman, and Spiderman. That was a part of my fantasy. But I soon realized that my classmates would never accept me if kept daydreaming in front of the TV.
So I got involved with sports and fitness. And slowly things changed. My self confidence grew along with my body and athleticism. But, this was not without much trial and error. There were some successes, but far too many chronic injuries and setbacks.
I developed great strength and other physical attributes. But my genetically slight frame couldn’t keep up. I didn’t know at the time that I wasn’t as bulletproof as the pro’s I tried to emulate. So I had to figure out a better way. I began a decade long experiment to figure out what works for guys like us. And I finally created a system that creates athletic bodies that move well and look great… while keeping you injury free.
On that journey, I also found my passion to help others fulfill their potential. This further fueled my passion. I wanted to become the best kinesiologist, and strength and conditioning coach around.
It led me to working with professional and Olympic athletes. I discovered that there are many individual and similar goals, and physical needs. However, the common denominator missing for many athletes was a structured daily routine. One that enhances performance, AND promotes recovery with a foundation of preventive practices.
Unfortunately, prevention is often overlooked until actual injury and other health setbacks occur. Over time, I’ve found it’s much more than only injury prevention. We also have to properly manage the stress in our body. Otherwise, it may can lead to injuries, accelerated aging, and a diseased state.
That’s why I created this website. So I can reach more people and share this knowledge. One of the greatest thrills in my life is to help others unleash their true athletic potential.
Now, as a guy in his mid forties, it’s all about being an Athlete For Life. I prescribe a holistic approach that includes training, and optimal recovery. It also includes a daily practice of mobility, quality sleep, and proper nutrition.
I live by the quote by Ashley Montagu, “Die young as late in life as possible”.
That’s what I’m here to help you do.