Introducing my Advanced Athletics

LIVE Virtual Training program


I’m taking on a select group of virtual coaching clients who want to improve their health, quality of life and get in the best possible shape even during these challenging times.

Does this sound like you?

If you’d like me to work one-on-one with you to accomplish your goals, read on because I’ll map out exactly how we can work together AND guarantee your success for a fraction of the cost of working with a trainer at the local gym.

What’s included in my Live Virtual Coaching:


$3,000 per month

Progressive Training Program Design

8 (60-minute) Functional Strength Sessions

1 Functional Fitness Assessment and Consultation

1 (30-minute) Guided Corrective Mobility / Deep Stretching Session

Unlimited text/email access to coach Adam to handle all of your questions and concerns.

Unlimited online access to daily corrective mobility program with on-demand video instruction.

Unlimited access to ME

Access on any device

Multiple LIVE Functional Strength Sessions

What’s included in my Live Virtual Coaching:

Platinum PACKAGE

$4,500 per month

Progressive Training Program Design

12 (60-minute) Functional Strength Sessions

1 Functional Fitness Assessment and Consultation

2 (30-minute) Guided Corrective Mobility / Deep Stretching Sessions

Unlimited text/email access to coach Adam to handle all of your questions and concerns.

Unlimited online access to daily corrective mobility program with on-demand video instruction.

This Program for everybody

I am VERY picky about who I work with.

After all, if you don’t get results then we both look bad.

So I’ll be taking a chance on YOU (which I’m more than happy to do if you meet my criteria.)

  • You have to be truly committed to your goals.

    They are your individual goals, not mine … but you must be committed to making them happen.

  • You must be coachable.

    I’m going to build your success plan around your lifestyle, your goals and your unique circumstances, but you have to be willing to follow the plan or work with me to adapt it if we determine something doesn’t fit.

  • No excuses.

    I can only work with a select few people at any given time since I’m personally designing everything specifically for them, so I want to surround myself with positive, motivated people.

That's it! Those are all my requirements.

Let me in! Get started today

It doesn’t matter the equipment you have…

What circumstances you are facing…

Or what you’ve tried in the past…

Here’s The FormuLA

My process works like this:
  • Kickoff Call

    First, we get on the phone and go over your current situation, your circumstances, equipment you may have/need and figure out your goals.

  • Functional Assessment

    Then I’ll take you through my assessment protocol to determine exactly how to optimize your program for maximum results.

  • Customized to YOUR Needs

    One size does not fit all! I’ll custom design your training program, specifically to fit your personal needs and goals.

  • Guidance and Peace of Mind

    I’ll walk you through your program on a video call and answer any questions you may have so that you feel comfortable and confident to start immediately.

  • Weekly Check-ins

    We will have weekly check-ins for accountability, motivation, share feedback, answer your questions, and make any necessary adjustments to promote safe and timely progress.

Plus, I’ll do something that no other trainer or coach I know does:

I’ll solve your problems and remove your obstacles so that you get results.

During those weekly check-ins, we’ll assess your entire week and see what challenges may have arisen or what obstacles you may have faced.

Then, we’ll work together to develop customized solutions so that you can stay on track and achieve your desired results.

Each and every month, I’ll optimize your program as your body will be adapting, changing and improving. This ensures that you’re always following the exact plan you need to be following to move as quickly toward your goals as possible.

And as my client you have unlimited email access to me to troubleshoot any challenge that may arise, answer any question you may have and to give you the motivation and accountability you need to get results fast.


The chance for use to work together in this manner is extremely limited because of the intense one-on-one time needed in order to provide you with results.

Therefore, it is physically impossible for me to work with more than a handful of people.

Also, you should realize there’s a very large demand especially right now for personal one-on-one help from me, and what I’m offering to you is an incredible bargain.

So with that said, know that the window of opportunity won’t be open long.

If you feel like this is right for you, complete the form, and let’s talk.

Yours coach,

Here's What I Want You To Do Next

Complete the brief form.

Then I’ll reach out to you to schedule a call where we’ll go over your goals, what you’ve done in the past, how it worked (or didn’t) and what your unique, individual needs and circumstances are so that we can determine if working together is a good fit.

If at the end of that we both feel like we’re a good fit, we’ll begin working together to help you get the body you want.

And we might find that it’s not a good fit - that’s OK too.

I’ll never ask you for a single penny unless I know that I can get you the results you want.


What Athletes Are Saying


...I believe in Adam, and what Advanced Athletics can do.

“When I met Adam I couldn’t walk. Disc issues, muscles locked up, horribly painful. My history: I played college and international rugby and then worked my way down to scratch on the golf course, playing pro tournaments in America and Asia. But I thought that was all over for me. Adam encouraged me that it wasn’t, but there was dedication ahead… I believe in Adam, and what Advanced Athletics can do. Why? Because I played 6 golf tournaments this year in America and in Ireland, I scored two tires in my most recent rugby game in Rome, and just got invited to play my second tournament in Napoli!!!!”

-Chris M.


...I highly recommend him, he certainly altered my path. Incredible!

“I trained with Adam for roughly 3 years up until my move back to the Bay area. I have had trainers before and consider myself in top shape. Adam is not a typical trainer, he has a 360 approach to fitness from body to soul. His balance of Core exercise, Cardio, weight training along with strategic body work allowed me to tap into the best that I can be. In addition, his methods are very much skills which you learn with him and that you can take with you. Adam believes in accountability and he very much practices that philosophy as he allows you to take charge of your transformation. Adam is genuine in his approach and cares about the well being of his clients. Over the years he became much more than a coach and I consider him an incredible friend. He certainly stands out as one of a kind and is well above and beyond what is out there. I highly recommend him, he certainly altered by path. Incredible!”

-Erik J


MEET THE CREATOR of Athlete for Life™

Hey guys, I’m Adam Friedman. My decades-long fitness journey has resulted in a system that creates athletic bodies that move well and look great ... while keeping you injury-free.

I've been fortunate to work with professional and Olympic athletes. I have discovered that there are many individual and similar goals, and physical needs. However, the common denominator missing for many athletes was a structured daily routine. One that enhances performance, AND promotes recovery with a foundation of preventive practices.

Unfortunately, prevention is often overlooked until actual injury and other health setbacks occur. Over time, I’ve found it’s much more than only injury prevention. We also have to properly manage the stress in our body. Otherwise, it can lead to injuries, accelerated aging and a diseased state.

That’s why I created this website: so I can reach more people and share this knowledge. One of the greatest thrills in my life is to help others unleash their true athletic potential.