Stop before this happens

Adam FriedmanGeneral

I admire the pride you take in pushing your outer limits during training to reach your goals. That part of your competitive spirit to exemplify mental toughness contributes to your success. But I want you to know that it also works against you when fatigue sets in and your form falters as you finish your set. A break in any … Read More

5 exercises to take control of your frontal plane motion

Adam FriedmanGeneral

As an athlete, you must attack and take control of your frontal plane motion. This means your right and left (lateral) movement. Without this control you would fall to one side or the other when you balance on one leg. This may not seem like a big deal when you are static. But when you are in motion the stakes … Read More

3 steps to retrain your breathing to handle stress

Adam FriedmanGeneral

Do you find yourself panting or light headed right after doing a challenging exercise? If so, don’t rush to judgement in thinking that your cardiovascular conditioning is to blame. There’s a good chance that you’ve unwittingly conditioned yourself to hold your breath under high stress. The clear lack of oxygen exchange leaves your muscles and brain starving for fuel. But … Read More

10 tips to beat soreness

Adam FriedmanGeneral

Mohammad Ali said it best…“float like a butterfly and sting like a bee”.   That is the ready state feeling of any athlete who looks to excel in their performance.   …Ready for action.   …Ready to compete with your best self.   …Ready to dominate and earn the MVP award.   …Ready to be SORE? Umh…no thanks!   If … Read More

5 risk factors that affect shoulder health and how to fix them

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Advanced Athletics Adam Friedman Search and-Rescue Mobility Module 3 Thoracic Shoulder Stretch

As an athlete, you want to have healthy shoulders. Yet a shoulder injury is, without question, the most common injury amongst athletes. And when it happens, the resulting shoulder pain is often debilitating and agonizing on many levels. I know this to be true. Because I’ve helped countless numbers of individuals to overcome their shoulder issues. And I’ve had my … Read More

how long can you hold a plank?

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Adam Friedman Advanced Athletics Strength Coach Isometric Muscular Contraction Plank

How long can you hold a plank? In case you missed it, an athlete from Canada recently broke the world record. She held her plank for four hours and twenty minutes. Like me, you may be asking yourself why? And…how is that even humanly possible? The why is beyond me. But there are some obvious how’s. A lot of dedicated … Read More

two stability fundamentals to improve your overhead press strength

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Adam Friedman Advanced Athletics Fitness Expert Overhead Press Tips Kettlebells

There’s a quote I love to recite to my students when teaching fundamentals of strength for an overhead press. The quote is this: “you can’t fire a cannon out of a canoe”, by Charles Poloquin. It’s not hard to imagine what would happen in this scenario. The canoe would be thrust backward, and the cannonball would land well short of … Read More

video: 8 reasons you shouldn’t skip your warm up

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Adam Friedman Advanced Athletics Don't Skip Your Warm Up

Are you jumping into your training without a proper warm up, or, even worse, no warm up at all? If so you are taking a huge gamble with your body’s health and safety! I wanted to share my top 8 reasons why you should always warm up as well as some helpful tips and a warm up sequence example. Watch … Read More

how low you should squat? 5 checkpoints you need to know

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Adam Friedman Sports Performance Coach Strength Training Proper Squat Form How Low Should You Go

How low should you squat? Just because you can get low in a squat, doesn’t mean that you should. The squat is considered to be one of the best exercises to build total body strength and build muscle. I’ve always been in awe and even envious of people who can get low enough to touch their butt to their heels … Read More

video: half kneeling psoas stretch 1.0 with pillar press

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Adam Friedman Advanced Athletics SARM Half-Kneeling Psoas Stretch 1.0 with Pillar Press

Hi athletes! Now that you’re up to speed on the 6 ways to focus your efforts when you stretch (if you missed it, I encourage you to take the time to go back and read), I wanted to share this “Half-Kneeling Psoas Stretch” with you. This exercise is great for learning how to lengthen and relax a tight ilio-psoas (AKA … Read More